SearchYou use search engines and go to the information.SocialThe information is presented to you by your network.SearchSince many years we use search engines to find information on the Internet.This gives you the...[[ This is a content summary only. Visit my

The presence on the Internet presents a challenge for all: from large corporations over companies to sole-traders.During different discussions with professionals who are helping us with our business, the subject of...[[ This is a content summary only. Visit my website

Successful without any hype: the netbookLate 2007 Asus introduced the first netbook to the market without any hype under the motto: "Easy to learn, Easy to work, Easy to play" or EEE pc.It received little interest...[[ This is a content

We all have heard and know about the gap between marketing and sales.Marketing has good intentions by creating awareness and generate leads, whereas sales is blamed not to follow-up on the leads provided. There is...[[ This is a content summary

Some markets are considered as sexy: information technology, mobile systems, aviation, fashion, ... and even cars.However most businesses and markets seem to be dull with dull products: not at all sexy at all as...[[ This is a content summary only.

Although advocates, evangelists and influencers will create awareness and are future looking people, their roles, actions and drivers are quite different.Still in marketing and sales their roles are confused with each...[[ This is a content summary only. Visit my website

Your CRM is crap when your marketing dept. issues a procedure on how to upload contacts using a spreadsheet as this indicates:- Too many useless fields are required to be entered- Contacts can't be entered without a...[[ This is a

If you want to score quickly using social media in B2B or B2C, forget about it. It won't happen!In social media marketing blogging is the most used channel.In the past people just started a blog and hoped to get readers

One week ago we issued the press release "Web Analytics Are for the Webmaster, Whereas LEADSExplorer Is for Businessmen" using a handful of free press release distribution websites (find the list here).Nothing special in our opinion as we previously have

You have been selling several years; you know your business and your competitors. Your world is steady and controlled as every party knew the other. You all trusted and respected each other. The business is under control. The change of

When you close sales on a regular basis and have customers signing contracts, you feel great - almost invincible. It feels like you are the part of the 'Masters of the Universe'.The spiral of negativityHowever when you have a series

Press releases can turn out quite differently:- No interest at all- Social media interest- Press/journalist interest- Potential customers interest.We have published already many press releasesThe press release "Web Analytics Are for the Webmaster, Whereas LEADSExplorer is for the Businessmen" generated

A few years ago the idea was that using a viral video any company could reach a huge audience. The video just needed to have that extra to make it go viral. That was the hype.Top viral video'sNow when analyzing

Do you know where your leads and customers are coming from?How did they find your company or products?How did they end up contacting your salesmen or sales team?What was the first contact or who established the first contact? You should

In sales a firm handshake can make the difference as it brings trust.A good handshake can create a favorable impression.A bad handshake can give the wrong first impression.How is the firm handshake done ?When offering your hand and during the

A great civilization is not conquered from without until it has destroyed itself from within." Quote of Will Durant.It is always hard to win from the market leader.People in companies will buy the products or solutions of the market leader

The hype in marketing is social media marketing.The advice seems that all companies should use social media for their marketing.However we believe that in certain companies, market, industries it would be better not to engage into it:1. Only a handful

When Oprah Winfrey showed on her TV show how to use Twitter to the world in April 2009, she probably didn't realize she was actually killing her own businesses:- The interruption-advertising (the commercial breaks)- The product placement advertising (Kindle from

The design of objectsThis is a trailer video for "Objectified": exploring the design of objects that we use every day.The question posed is:- How effective is the design of objects.- How well expresses the design the functionality or purpose.- How

During the purchase process when people need to decide on buying, they not only focus and evaluate on functions, features and benefits, but their main concern is about limiting the risks related to this decision.Risk indicators in B2B purchase processHow