Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and

Generating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that But did you know that traffic generation and website optimization aren't mutually exclusive? There are tactics that will help you accomplish

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies. There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections.We often get asked:How

I perused about how young adults, a.k.a. "Digital Natives," feel about the Web. Like all surveys of this age group and how they interact with technology, it was fascinating.The survey involved nearly a thousand participants ages 16 to 24, and

I just saw the U2 concert in Las Vegas this past weekend. The stage setup and effects were mind-blowing. The lighting and sounds were exceptional. It was honestly the best show I've ever seen...but it wasn't really the lighting and

Us Grokkers are continuing to focus on what types of things eRetailers can work on to make Holiday Shopping more enjoyable (and persuasive) for their prospects.Enter the "Product Configurator." While it sounds a bit like an evil robot out of

A lot of companies agree that they have . Coming into the Holiday Season, it's incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category

Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don't want to introduce too much change at such a critical time.A valid question/concern, to be sure.

Whether you're a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at that will impact GrokDotCom.You may have noticed that some Grok contributors

Why are some of your visitors hesitating when they get to their shopping cart? What barriers are they running into that stop them from taking action on your site? What are you doing at these points to try and close

Your visitors are empowered with the ability to access information with the click of a button. You can't pull a blind-fold over their eyes or manipulate them into anything. They'll find out the truth with or without you being upfront

OK, Grok faithful, we all know that the Holiday Season is coming fast. Last year was "make or break" for a lot of eTailers, and this season will be critical for many more.The ones who make it through will be

I saw something today that disturbed me a bit (see pic). What you see is a free icon set I found with the standard 30, 60 and 90-Day Money Back Guarantee emblazoned in gold. I've been seeing similar graphics on

Have you ever wondered why ballet dancers look so elegant when they move? For the longest time, I always assumed it was because they were, well, ballet dancers (I know, that's circular reasoning) — but really meaning "just born graceful,

Nothing is more frustrating then making me jump through hoops to give you my money. I go to Warren Miller annually to get psyched for the upcoming ski season. Make fun of me if you wish, but it's tradition ok?!Anyway,

Lots of talk about redesigning websites lately. Maybe it's because summer is ending, and the Holidays are right around the corner (for e-Tailers, that is)?First, there was Jeff Sexton's post about , which was inspired by . Then, Jakob Nielson

Adobe's acquisition of Omniture created industry gasps, but very few experts really understood Adobe's intentions the way Bryan Eisenberg has.And then the jerk overly generous guy goes and ! How the heck are we supposed to build readership when he

Most valuable writing lesson ever. Or in this blog post on how his first professional job as advertising copywriter indelibly carved this truth on his psyche:"Nobody wants to read your shit.Let me repeat that. Nobody-not even your dog or your

Seth's blog post on "" is a must read for everyone involved in online marketing. Seriously. If you haven't seen it yet, .What I love most about this list is the way it segregates into sub-components or elaborations on Future...

When you think of improving your web site's conversion rate, you probably think of increasing sales or leads online. The "clicks' are the actions you are tracking as conversions for your web site.One of my clients from over a year