Univision talk show host Cristina Saralegui will be featured as bottled water's spokeswoman.

Gillette Fusion saw volume rise 30%, while fabric and homecare performed the best, bringing in $6.1 billion in net sales. But with skyrocketing commodity costs and price increases, will P&G's stellar performance last?

Veteran marketer Seamus McBride looks to continue the spirits' company's record sales.

The actor's accidental death may get consumers to actually pay attention to warning messages regarding abuse of OTC and prescription drugs.

Moves include promotion of CMO Mark Baynes and departure of evp Jeff Montie.

As consumers grow leery of high price tags, the buzz is starting to wear off in the top-selling carbonated beverage category.

P&G's coffee brand shrinks packaging, adopts 'enhanced roasting process.'

White leads new consortium that will market O Organics and Eating Right brands.

Some cigarette smokers are finding 'little cigars' a better match to their budgets, but it may not be enough of a shift to light up the category.

Study finds that more people are buying in bulk and reusing water bottles, shopping bags.

Madden NFL company preps Celebrity Sports Showdown videogame for holiday release.

Neil Lindsay has been appointed as the new vice president of marketing.

Challenger looks to take on category giant, which last year spent over $500M on ads.

Suspended Moments' campaign will be splashed across 14 cable networks and online.

Small beverage maker forced to pay $1.5M in damages to competitor Pom Wonderful.

Brazilian beef producer Marfrig Group pays $25M, will supply marketing dollars.

Marc Pritchard rebranded Cover Girl, saved millions by retooling P&G's supply chain and is a nice guy to boot.

Bud Light Lime, a new brew introduced in May, and Bud Light Chelada grew 5% in Q2.