Beverage brand spent $25 mil. on ads last year, $15 mil. through July 2008.

50 million campaign tries to distinguish the brew from other light brands.

83% of consumers said they were waiting for items to go on sale before buying.

EA Sports, adidas, Coke among record number of marketers activating during four-game tour.

A couple from the documentary-style TV series will compete to win a trip to LA for the premiere of Bride Wars, as part of a promotion deal between Country Music Television and 20th Century Fox.

Exec previously held roles at Schottenstein Stores, Coca-Cola, Schlotzsky's Footstar.

Restaurant chain tries new direction with 'The Stalls,' which mimics popular MTV series.

Broadcast network employs Wi-Fi Internet access to tout sitcom.

Venture will put ads in upcoming games, including Guitar Hero World Tour.

Automaker puts men in driver's seat in new TV spot showing motorcycle, surfboard and hang glider.

Dieste Harmel will handle multicultural marketing for Nissan and Infiniti brands.

Baseball Hall of Famer to appear in marketing efforts for insurance company.

After a 15% boost, retailer will continue to bolster store brands.