Loyalty deteriorates further in tough times.

Five New York shops compete for retailer's $90 million ad business.

Retailer tops the NRF's shopper survey, displacing rival Target.

Assignment also covers the retailer's Moores Clothing for Men unit.

Wireless carrier invites pedestrians in three cities to play branded videogame.

The winner will succeed independent Amalgamated in New York.

Here are some of the most vital takeaways for advertisers.

10% of consumers will wait for post-holiday sales to buy gifts.

Agency and the brand had worked together from 1997-2003.

Analysts say the global consulting firm had to protect its image.

Why the food giant feels the time is right to resurrect a recessionary staple.

Examples include a holiday push dubbed 'Christmas Pee' and return to the Super Bowl.

Americans had more memorable encounters with new fast-food products than any other category this year.