Marc Pritchard rebranded Cover Girl, saved millions by retooling P&G's supply chain and is a nice guy to boot.

Brand extension supported by TV, heavy online initiatives like YouTube video shorts.

Amex, Hallmark take center court at milestone pro basketball event.

Cable network bites into a major campaign to promote upcoming drama about vampires.

Despite soft economy, the footwear giant debuts largest campaign in the brand's history.

NFL star gets first signature shoe, appears in multimedia marketing.

The force behind the controversial move to rebrand the telecom giant is stepping down as svp-marketing. AT&T, which spent $1.86 billion on media last year, has initiated a search for her replacement.

Well, three of them anyway, as the company promotes its new phone with help from Break.com.

Ads targeting decision makers address healthcare issues generally faced by consumers.

Automaker positions new $27,000 mid-sized vehicle as 'luxury SUV.'

Celebrities Wilmer Valderrama and Cristina portray 'fun side of life' in new ads.

In an 'Absolut World,' we all get to be hip-hop superstars, per new ads.

Jim Stengel will retire Oct. 31. Marc Pritchard, president of strategy productivity and growth, will take the reins.

Automaker: Consolidation incudes cutbacks on Nascar, other motorsports.

Effort includes major online push, such as YouTube video contest and microsite.