Responsibilities: Directs the marketing of a company's products or services. Able to recognize "unexplored potentialities" that can turn a low-selling item into a large-selling item, and a large-selling item into a mega-hit. Marketers often work hand-in-hand with developers, advertisers, and

Responsibilities:Identifies customer needs/opportunities for new offerings in priority market segments; builds upon the business plan for a market segment and an analysis of market needs to develop the Offering/Solution Business Plan (O/SBP). Employees in this role are responsible for the