Becky Johnson comes to Blockbuster from a casual dining restaurant company.

TV celebrity's specialty line, called Create and Celebrate, to debut at mega retailer locations.

Contest calls for submissions by McCain and Obama look-alikes on YouTube.

Parent company NexCen Brands hired a new marketing director to oversee the initiative.

Retailer, known for low-cost, high-profile efforts with Sarah Jessica Parker, files for Chapter 11.