Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign.

Sandwich chain inks exclusive deal with the Starbucks-owned coffee brand.

Home furnishings giant eyes integration of general-market, Hispanic chores.

Sensuality of the human form is on display in new campaign.

Couple-oriented campaign spotlights new diamond jewelry collection.

A new product that gives users a new level of insight into what the world's biggest search engine knows about them was launched Thursday. Google Dashboard lets users see reports on the data Google has collected on them.

Dover (USA), Paris (France) -- November, 4th 2009 - Nexedi, the company behind ERP5, the Open Source Enterprise Resource Planning (ERP) solution in use for over seven years by large organisations such as a multi-national Central Bank spanning eight countries

During last year's bleak holiday shopping season, fashion designer Lauren Merkin greatly overestimated the number of handbags she'd sell in upscale retail stores such as Neiman Marcus and Bloomingdale's.

As part of its quest to organize the world's information, Google is upping its commitment to organizing everything you can buy. On Thursday, the search giant announced Google Commerce Search, a new hosted enterprise search product that will help customers

Atlanta, GA & Edison, NJ -- Presence Technology, a global software provider of a modular all-in-one contact center solution suite, and CGS, LLC, a leading provider of high-technology and hosting solutions, have signed a collaboration agreement to extend the reach

On Thursday, Google launched a new feature that aims to silence privacy advocates who have criticized the search industry's data-collection and storage practices. If the initiative appeases the critics, other search engines could move to adopt similar strategies.

Intel's antitrust troubles haven't ended with the European Union's record-breaking $1.45 billion fine. New York Attorney General Andrew Cuomo filed suit Wednesday against the company, alleging bribery, coercion and other anticompetitive activities.

Wise Foods wanted to make its Cheez Doodle brand appealing to a broader market. The snack food is typically purchased by parents for kids, but Wise Foods set about capturing a younger demographic. "We wanted to stretch that market to

Software-as-a-service pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. "Communication is probably the most essential part of my job," Benioff told me in an recent interview about

There's a new race in the Internet search business and, like most races, it's about speed.

Everyone wants desperately to control their own destiny, but there are some things we can control and many others that we can't control.Here are just a few examples of things we can't control:Mother natureWorld catastrophesTerroristsHowever, there are some major things

Diversification, a recommended strategy in designing an investment portfolio, is a big part of the thinking behind the growth in multiple-brand franchising. No matter how good the ROI may be from a single brand, savvy investors know it's not wise

To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims.

Beverage giant signs on as the presenting sponsor of the annual event.

Rum brand expands its product lineup with licensed sauces and marinades.