A private collector has paid £6,600 for poems by the man ridiculed as "the world's worst poet".

The decision to prune the number of books it produces and other cost controls has strengthened cash flow at Bloomsbury Publishing, which was responsible for the Harry Potter cycle, the company said in a trading statement.

Mr. Wunderman is a legendary marketing genius who rose from poverty in New York City during the Depression. He pioneered most of the way direct advertising is done today. In 1956 he introduced the Columbia Records Music Club, at one